A friend recently brought to my attention a conspiracy, a real conspiracy, to destroy a company producing egg-free mayonnaise. The article originally sent to me pitches this as an “anti-vegan” conspiracy, but the reality is much less exciting; at best, it’s a pro-egg conspiracy. The questions on my mind have little to do with the mayonnaise itself. I want to know why and how there would be, of all things, a pro-egg conspiracy.
The answer is deceptively simple. The United States Department of Agriculture (USDA) apportions $1.3 billion per year to a division called the Agricultural Marketing Service (AMS), which among other duties currently administers 22 “Research & Promotion” programs, “requested, funded, and driven by industry.” The AMS states that it “provides oversight, ensuring fiscal responsibility, program efficiency, and fair treatment of participating stakeholders.” That sounds just lovely.
One of the 22 programs the AMS administers is called the American Egg Board. They came up with, among other things, the “Incredible Edible Egg” slogan and the annoyingly amusing Kevin Bacon & Eggs t-shirt. As you might guess, they put a lot of effort into the “promotion” half of “Research & Promotion.” The Board states that it is funded through roughly $20 million in annual assessments of egg sales (ten centers per 30-dozen case of eggs sold).
Appointees to the Board are selected by the Secretary of Agriculture, from a list of egg producer nominees. The Board itself sprung fully formed from Congress’s thigh in 1974, as part of the “Egg Research and Consumer Information Act.” Among other things, the law states that “[i]t has long been recognized that it is in the public interest to provide an adequate, steady supply of fresh eggs readily available to the consumers of the Nation… It is therefore declared to be the policy of the Congress and the purpose of this Act that it is essential and in the public interest, through the exercise of the powers provided herein, to authorize and enable the establishment of an orderly procedure from the development and the financing through an adequate assessment, an effective and continuous coordinated program of research, consumer and producer education, and promotion designed to strengthen the egg industry’s position in the marketplace.” Luckily, “[n]othing in this Act shall be construed to mean, or provide for, control of production or otherwise limit the right of individual egg producers.” What a relief!